📖 Case study the thinking behind the redesign.← All demos
Case study Hair Salon
✂️
Atelier Hair Co.
Colour, considered.
Atelier Hair Co. positions itself as Brisbane's senior only boutique salon.
#F4F1EC#D9C7A7#8C6A4A#1B1613
atelier-hair-co.com.au
Hair Salon
Colour, considered.
Book Now →
9:41••• 5G
Book a visit
Service
Signature Balayage
from $320
10
11
12
1
2
3
4
5
Confirm booking
AH
Palette
Typeface
Aa
Syne + Plus Jakarta
5.0 · Google
The website
Editorial. Effortless. on brand.
https://atelier-hair-co.com.au
AAtelier Hair Co.
ServicesGalleryAboutBook
Book
Hair Salon
Colour, considered.
Boutique salon where every guest sits with a senior stylist no chair swap, ever.
Book online
Our story
✂️ Editorial photography
Service
Signature Balayage
from $320
Service
Precision Cut
$110
Service
Colour Correction
from $380
+42%
Avg. ticket
+120%
Colour bookings
−55%
Low-value cuts
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
✂️
Hair Salon
Colour, considered.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Precision Cut
$110
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
Their previous site attracted low value quick cut bookings, not their ideal colour clients.
Our solution
A confident, art direction heavy site that only markets premium colour and cut services.
Design strategy
Warm sand + espresso palette, oversized typography, editorial imagery.
Brand identity
Considered, quiet luxury no icons, no clichés.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#F4F1EC
Terracotta
#D9C7A7
Clay
#8C6A4A
Espresso
#1B1613
Typography
Syne + Plus Jakarta
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Colour, considered."
Service cards
Every service, beautifully framed.
Signature
Signature Balayage
Hand-painted, sun kissed colour with a soft grow out.
from $320
Book
Signature
Precision Cut
A shape tailored to your face, hair type and lifestyle.
$110
Book
Signature
Colour Correction
Expert repair for uneven or damaged colour.
from $380
Book
Signature
Keratin Smoothing
Frizz-free, glossy hair for up to 4 months.
from $340
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Consultation booking
Colour portfolio
Stylist bios
Gift cards
Blog
SMS confirmations
Booking system
Free 15-min video consultation before every colour booking.
SEO foundation
'Balayage Brisbane', 'colour correction' and stylist name search coverage.
Mobile optimisation
Sticky book button, tap to message and Instagram style gallery.
Customer journey
From stranger to regular.
1
Instagram ad
2
Portfolio browse
3
Free consult
4
Book service
5
Deposit paid
6
Post-visit rebook
Before & after
The transformation.
Before
Generic salon template, mixed messaging, discount driven.
After
Hair Salon
Colour, considered.
Book Now →
Confident premium salon brand with only ideal client bookings.
Location
9 James St, Brisbane QLD
Hours
Tue to Sat, 9am to 6pm
Phone
(07) 3000 4321
Vibe
Modern, confident, artisan.
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