📖 Case study the thinking behind the redesign.← All demos
Case study Specialty Coffee
☕
Aurora Café
Slow coffee, sunny corners.
Aurora Café built a loyal Gold Coast following but had no website presence.
#FFF8E7#F5C86E#E07A5F#264653
aurora-cafe.com.au
Specialty Coffee
Your new favourite table.
Book Now →
9:41••• 5G
Book a visit
Service
Specialty Coffee
from $5
10
11
12
1
2
3
4
5
Confirm booking
AC
Palette
Typeface
Aa
Outfit + Figtree
5.0 · Google
The website
Editorial. Effortless. on brand.
https://aurora-cafe.com.au
AAurora Café
ServicesGalleryAboutBook
Book
Specialty Coffee
Your new favourite table.
Specialty coffee, fresh brunch and warm mornings every day of the week.
Book online
Our story
☕ Editorial photography
Service
Specialty Coffee
from $5
Service
All-Day Brunch
from $18
Service
Bakery Counter
from $6
+65%
Weekend covers
+8/mo
Catering leads
#1
Google ranking
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
☕
Specialty Coffee
Your new favourite table.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
All-Day Brunch
from $18
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
Tourists couldn't find the menu, hours or catering options online.
Our solution
A warm, sunny site with menu, live hours, online ordering and a catering enquiry form.
Design strategy
Sun-kissed yellows, terracotta accents and a soft, welcoming voice.
Brand identity
Handmade logo, warm earthenware palette, cheerful iconography.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#FFF8E7
Terracotta
#F5C86E
Clay
#E07A5F
Espresso
#264653
Typography
Outfit + Figtree
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Slow coffee, sunny corners."
Service cards
Every service, beautifully framed.
Signature
Specialty Coffee
Single-origin beans, brewed by hand.
from $5
Book
Signature
All-Day Brunch
Seasonal plates from smashed avo to house granola.
from $18
Book
Signature
Bakery Counter
Croissants, cakes and sourdough baked in house daily.
from $6
Book
Signature
Event Catering
Coffee carts and grazing boxes for offices and events.
from $180
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Online ordering
Menu with photos
Catering enquiries
Loyalty programme
Events calendar
Google Maps
Booking system
Table reservations for weekend brunch with SMS confirmation.
SEO foundation
'Cafe Gold Coast', 'best flat white', 'brunch near me' all in the top 3.
Mobile optimisation
One-tap directions, click to call and Apple Wallet loyalty card.
Customer journey
From stranger to regular.
1
Search 'brunch nearby'
2
See menu + reviews
3
Reserve table
4
Loyalty stamp
5
Return next weekend
Before & after
The transformation.
Before
Instagram only presence, no discoverability.
After
Specialty Coffee
Your new favourite table.
Book Now →
Ranks #1 for local brunch searches, catering enquiries roll in weekly.
Location
3 Marine Pde, Gold Coast QLD
Hours
Daily, 6:30am to 3pm
Phone
(07) 5500 9988
Vibe
Sunny, warm, community first.
Ready to be our next case study?
Book a free 20-minute consultation and we'll design a preview of your future website no cost, no commitment.