📖 Case study the thinking behind the redesign.← All demos
Case study Dental Clinic
🦷
BrightSmile Dental
Gentle care. Brighter smiles.
BrightSmile Dental wanted to lower dental anxiety and win more Invisalign clients.
#EAF6FB#8ECAE6#219EBC#023047
brightsmile-dental.com.au
Dental Clinic
A smile you'll love.
Book Now →
9:41••• 5G
Book a visit
Service
Check Up & Clean
$230
10
11
12
1
2
3
4
5
Confirm booking
BD
Palette
Typeface
Aa
Space Grotesk + DM Sans
5.0 · Google
The website
Editorial. Effortless. on brand.
https://brightsmile-dental.com.au
BBrightSmile Dental
ServicesGalleryAboutBook
Book
Dental Clinic
A smile you'll love.
Gentle dentists, modern technology and honest treatment plans.
Book online
Our story
🦷 Editorial photography
Service
Check Up & Clean
$230
Service
Teeth Whitening
$720
Service
Invisalign
from $4,700
+180/mo
New patients
+220%
Invisalign consults
−48%
Cancellations
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
🦷
Dental Clinic
A smile you'll love.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Teeth Whitening
$720
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
The old site felt clinical and cold a barrier to nervous patients booking.
Our solution
A warm, reassuring site with real team photos, video testimonials and instant booking.
Design strategy
Fresh blues, soft rounded shapes, friendly conversational copy.
Brand identity
Rounded wordmark, sky blue palette, human warmth in every image.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#EAF6FB
Terracotta
#8ECAE6
Clay
#219EBC
Espresso
#023047
Typography
Space Grotesk + DM Sans
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Gentle care. Brighter smiles."
Service cards
Every service, beautifully framed.
Signature
Check Up & Clean
Comprehensive exam, scale, polish and X rays.
$230
Book
Signature
Teeth Whitening
In-chair Zoom whitening for dramatic results.
$720
Book
Signature
Invisalign
Clear aligners with 3D treatment previews.
from $4,700
Book
Signature
Emergency Care
Same-day appointments for pain and trauma.
from $160
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Online booking
Video testimonials
Payment plans
Emergency slot finder
Invisalign quiz
Kids' portal
Booking system
Choose dentist, service and time see live availability across all chairs.
SEO foundation
'Dentist Perth', 'Invisalign', 'emergency dentist near me' page-one results.
Mobile optimisation
Emergency booking one tap away, with a click to call fallback.
Customer journey
From stranger to regular.
1
Search for dentist
2
Read reviews
3
Take Invisalign quiz
4
Book consult
5
In-chair 3D scan
6
Ongoing care plan
Before & after
The transformation.
Before
Cold, clinical, dated design; phone booking only.
After
Dental Clinic
A smile you'll love.
Book Now →
Reassuring, human, self-serve booking anxiety down, bookings up.
Location
14 Hay St, Perth WA
Hours
Mon to Sat, 8am to 6pm
Phone
(08) 6200 7788
Vibe
Fresh, clean, reassuring.
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