📖 Case study the thinking behind the redesign.← All demos
Case study Fitness Studio
🏋️
Elevate Fitness
Train harder. Live lighter.
Elevate Fitness needed to look and feel like Nike, not another suburban gym.
#0B0B0F#1F1F2A#C8FF3B#F5F5F7
elevate-fitness.com.au
Fitness Studio
Train harder. Live lighter.
Book Now →
9:41••• 5G
Book a visit
Service
Strength Foundations
$45 / class
10
11
12
1
2
3
4
5
Confirm booking
EF
Palette
Typeface
Aa
Bebas Neue + Barlow
5.0 · Google
The website
Editorial. Effortless. on brand.
https://elevate-fitness.com.au
EElevate Fitness
ServicesGalleryAboutBook
Book
Fitness Studio
Train harder. Live lighter.
Boutique strength, HIIT and recovery sessions led by former pro athletes.
Book online
Our story
🏋️ Editorial photography
Service
Strength Foundations
$45 / class
Service
HIIT 45
$40 / class
Service
Recovery Studio
$35 / session
+250%
Trial signups
+40%
Membership LTV
+3x
Recovery revenue
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
🏋️
Fitness Studio
Train harder. Live lighter.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
HIIT 45
$40 / class
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
The site sold cheap memberships instead of the premium coaching experience.
Our solution
A high energy, athletic site that leads with community, coaches and results.
Design strategy
Black + acid-lime, oversized display type, kinetic scroll animations.
Brand identity
Bold monolith logo, gritty imagery, sportswear editorial tone.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#0B0B0F
Terracotta
#1F1F2A
Clay
#C8FF3B
Espresso
#F5F5F7
Typography
Bebas Neue + Barlow
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Train harder. Live lighter."
Service cards
Every service, beautifully framed.
Signature
Strength Foundations
Small-group barbell training for all levels.
$45 / class
Book
Signature
HIIT 45
Cardio + strength intervals to torch calories.
$40 / class
Book
Signature
Recovery Studio
Sauna, ice bath and compression therapy.
$35 / session
Book
Signature
Unlimited Membership
All classes + recovery, cancel anytime.
$79 / week
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Class schedule + booking
Coach profiles
Free intro session
Members' app link
Transformation stories
Merch store
Booking system
Reserve any class in seconds waitlist auto fills cancelled spots.
SEO foundation
'Gym Fitzroy', 'HIIT Melbourne', 'ice bath near me'.
Mobile optimisation
Class booking + check in built for preworkout speed.
Customer journey
From stranger to regular.
1
Instagram Reels ad
2
Free intro session
3
Foundation program
4
Weekly bookings
5
Recovery add on
6
Refer a friend
Before & after
The transformation.
Before
Cheap, discount driven brand and clunky booking.
After
Fitness Studio
Train harder. Live lighter.
Book Now →
Premium athletic brand with a waitlist for peak classes.
Location
220 Smith St, Fitzroy VIC
Hours
Mon to Sun, 5am to 9pm
Phone
(03) 8888 3232
Vibe
High-energy, athletic, magazine cover bold.
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