📖 Case study the thinking behind the redesign.← All demos
Case study Modern Restaurant
🍽
Ember Dining
Fire, salt, story.
Ember Dining is a chef led restaurant that needed a site as considered as the food.
#1A0F0D#3B1F1A#B4623B#F2D9B4
ember-dining.com.au
Modern Restaurant
Fire, salt, story.
Book Now →
9:41••• 5G
Book a visit
Service
Tasting Menu
$145 pp
10
11
12
1
2
3
4
5
Confirm booking
ED
Palette
Typeface
Aa
DM Serif Display + Fira Sans
5.0 · Google
The website
Editorial. Effortless. on brand.
https://ember-dining.com.au
EEmber Dining
ServicesGalleryAboutBook
Book
Modern Restaurant
Fire, salt, story.
A wood fired tasting menu that reads like a love letter to the Australian landscape.
Book online
Our story
🍽 Editorial photography
Service
Tasting Menu
$145 pp
Service
À La Carte
from $28
Service
Wine Pairing
$75 pp
+95%
Direct bookings
−70%
no shows
+4/mo
Private events
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
🍽
Modern Restaurant
Fire, salt, story.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
À La Carte
from $28
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
Their previous site was hard to book, showed no food and buried the menu three clicks deep.
Our solution
A cinematic, moody website with full bleed imagery and effortless reservation.
Design strategy
Deep charcoal, ember orange, serif display, slow scroll-triggered reveals.
Brand identity
A single flame mark, warm smoky palette, editorial magazine typography.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#1A0F0D
Terracotta
#3B1F1A
Clay
#B4623B
Espresso
#F2D9B4
Typography
DM Serif Display + Fira Sans
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Fire, salt, story."
Service cards
Every service, beautifully framed.
Signature
Tasting Menu
Seven courses, seasonal, chef's choice.
$145 pp
Book
Signature
À La Carte
Small plates, mains and shared feasts.
from $28
Book
Signature
Wine Pairing
Curated pairings from small Australian makers.
$75 pp
Book
Signature
Private Dining
Chef's table for parties of 8 to 14.
from $180 pp
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Reservation system
Menu with dietary filters
Wine list
Private events
Press mentions
Newsletter
Booking system
Direct reservation with deposit, dietary notes and guest count in 20 seconds.
SEO foundation
'Best restaurant Sydney', 'wood fired tasting menu', 'private dining Redfern'.
Mobile optimisation
Reservation as the primary CTA on every screen.
Customer journey
From stranger to regular.
1
See magazine mention
2
Land on hero video
3
Read the story
4
Book table
5
Get confirmation
6
Post-visit review
Before & after
The transformation.
Before
Clunky third party booking widget, hidden menu.
After
Modern Restaurant
Fire, salt, story.
Book Now →
Direct bookings, dietary filters, waitlist for peak weekends.
Location
88 Cleveland St, Redfern NSW
Hours
Wed to Sun, from 6pm
Phone
(02) 9550 4400
Vibe
Cinematic, moody, appetite forward.
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