📖 Case study the thinking behind the redesign.← All demos
Case study Real Estate Agency
🏡
Horizon Real Estate
Property, done properly.
Horizon Real Estate is a boutique agency that sells trust before property.
#F8F5EF#D9CDBB#556B5D#152420
horizon-real estate.com.au
Real Estate Agency
Property, done properly.
Book Now →
9:41••• 5G
Book a visit
Service
Sales
1.8% commission
10
11
12
1
2
3
4
5
Confirm booking
HR
Palette
Typeface
Aa
Urbanist + Epilogue
5.0 · Google
The website
Editorial. Effortless. on brand.
https://horizon-real estate.com.au
HHorizon Real Estate
ServicesGalleryAboutBook
Book
Real Estate Agency
Property, done properly.
Boutique property representation for Sydney's most considered homes.
Book online
Our story
🏡 Editorial photography
Service
Sales
1.8% commission
Service
Off Market
By appointment
Service
Property Management
6.6% p/m
+130%
Appraisal requests
+400
Off market signups
−45%
Avg. days on market
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
🏡
Real Estate Agency
Property, done properly.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Off Market
By appointment
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
Their old site looked identical to every franchise office and undercut their premium positioning.
Our solution
An architectural, magazine quality site with private listings and appraisal booking.
Design strategy
Sand + deep forest palette, wide margins, editorial typography, slow reveal.
Brand identity
Minimal 'H' mark, coastal palette, architectural photography.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#F8F5EF
Terracotta
#D9CDBB
Clay
#556B5D
Espresso
#152420
Typography
Urbanist + Epilogue
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Property, done properly."
Service cards
Every service, beautifully framed.
Signature
Sales
Bespoke campaigns for premium coastal homes.
1.8% commission
Book
Signature
Off Market
Discreet sales for private brief clients.
By appointment
Book
Signature
Property Management
Long-term care for landlords who value quiet excellence.
6.6% p/m
Book
Signature
Buyer's Advocacy
Sourcing homes that never hit the market.
1.5% purchase
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Property listings
Appraisal booking
Off market registry
Suburb reports
Agent profiles
Video walk throughs
Booking system
Book a private appraisal in under 60 seconds.
SEO foundation
'Manly real estate', 'Northern Beaches homes for sale', suburb level pages.
Mobile optimisation
Full-bleed listing galleries built for scrolling in bed.
Customer journey
From stranger to regular.
1
See magazine feature
2
Browse listings
3
Book appraisal
4
Private consultation
5
Campaign launch
6
Sold
Before & after
The transformation.
Before
Franchise-template site, identical to every competitor.
After
Real Estate Agency
Property, done properly.
Book Now →
Distinctive boutique brand with a waitlist of off market buyers.
Location
6 The Corso, Manly NSW
Hours
Mon to Sat, 9am to 6pm
Phone
(02) 9977 8811
Vibe
Architectural, calm, high end coastal.
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