📖 Case study the thinking behind the redesign.← All demos
Case study Luxury Nail Salon
💅
Lustre Nails
Nails, elevated.
Lustre Nails is a premium boutique nail salon serving clients who value craftsmanship over speed.
#F7E8DE#E8B5A0#C57A6B#2A1B1F
lustre-nails.com.au
Luxury Nail Salon
Nails, elevated.
Book Now →
9:41••• 5G
Book a visit
Service
Signature Manicure
$65
10
11
12
1
2
3
4
5
Confirm booking
LN
Palette
Typeface
Aa
Cormorant + Karla
5.0 · Google
The website
Editorial. Effortless. on brand.
https://lustre-nails.com.au
LLustre Nails
ServicesGalleryAboutBook
Book
Luxury Nail Salon
Nails, elevated.
Hand-crafted manicures and sculptural nail art in a serene Sydney atelier.
Book online
Our story
💅 Editorial photography
Service
Signature Manicure
$65
Service
Sculpted Gel Extensions
$110
Service
Ritual Pedicure
$85
+180%
Bookings
−60%
no shows
+35%
Avg. spend
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
💅
Luxury Nail Salon
Nails, elevated.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Sculpted Gel Extensions
$110
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
The old site looked like a generic booking form and turned high value clients toward competitors.
Our solution
A calm, editorial website with hero imagery, a story led about page and effortless online booking.
Design strategy
Warm neutrals, generous whitespace, serif display type and slow, tactile animations.
Brand identity
Blush, terracotta and deep espresso, paired with Cormorant serif and clean Karla body.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#F7E8DE
Terracotta
#E8B5A0
Clay
#C57A6B
Espresso
#2A1B1F
Typography
Cormorant + Karla
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Nails, elevated."
Service cards
Every service, beautifully framed.
Signature
Signature Manicure
Precision shape, cuticle care, and a mirror shine finish.
$65
Book
Signature
Sculpted Gel Extensions
Custom length, shape and colour that lasts 3+ weeks.
$110
Book
Signature
Ritual Pedicure
Warm soak, exfoliation, mask and pressure point massage.
$85
Book
Signature
Bespoke Nail Art
Hand-painted designs by our lead artist.
from $45
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Booking system
Nail-art gallery
SMS reminders
Google Reviews wall
Instagram feed
Gift-card store
Booking system
Real-time availability with instant confirmation and one click reschedule.
SEO foundation
Location, service and 'nail art near me' pages optimised for Sydney search intent.
Mobile optimisation
Thumb-friendly booking, tap to call and a floating 'Book Now' button on every screen.
Customer journey
From stranger to regular.
1
Discover on Instagram
2
Land on hero story
3
Browse gallery
4
Book in 30s
5
SMS reminder
6
Post-visit review request
Before & after
The transformation.
Before
Cluttered template, blurry photos, no online booking.
After
Luxury Nail Salon
Nails, elevated.
Book Now →
Editorial hero, live availability, brand consistent gallery.
Location
42 Oxford St, Sydney NSW
Hours
Tue to Sun, 9am to 7pm
Phone
(02) 8000 1234
Vibe
Editorial, soft, luxurious.
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