📖 Case study the thinking behind the redesign.← All demos
Case study Automotive Workshop
🚗
Precision Auto Care
Honest work. Fair prices.
Precision Auto Care fights the industry's trust problem with radical transparency.
#0F1A2B#1E3A5F#E63946#F1FAEE
precision-auto-care.com.au
Automotive Workshop
Drive away confident.
Book Now →
9:41••• 5G
Book a visit
Service
Logbook Service
from $229
10
11
12
1
2
3
4
5
Confirm booking
PA
Palette
Typeface
Aa
Archivo Black + Hind
5.0 · Google
The website
Editorial. Effortless. on brand.
https://precision-auto-care.com.au
PPrecision Auto Care
ServicesGalleryAboutBook
Book
Automotive Workshop
Drive away confident.
Transparent quotes, expert workmanship and a free courtesy car every visit.
Book online
Our story
🚗 Editorial photography
Service
Logbook Service
from $229
Service
Brake & Suspension
from $280
Service
Roadworthy Check
$89
+140%
Bookings
+55%
Repeat rate
4.9★
Trust reviews
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
🚗
Automotive Workshop
Drive away confident.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Brake & Suspension
from $280
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
The old site looked like every other mechanic and buried what made them different.
Our solution
A confident, industrial feel site that leads with fixed pricing and honest reviews.
Design strategy
Deep navy + safety red, bold type, engineering drawing aesthetic.
Brand identity
Precision-tool logo, monochrome imagery, mechanical iconography.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#0F1A2B
Terracotta
#1E3A5F
Clay
#E63946
Espresso
#F1FAEE
Typography
Archivo Black + Hind
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Honest work. Fair prices."
Service cards
Every service, beautifully framed.
Signature
Logbook Service
Manufacturer-spec service that keeps your warranty valid.
from $229
Book
Signature
Brake & Suspension
Pads, rotors, shocks and full safety inspections.
from $280
Book
Signature
Roadworthy Check
Fast, thorough pink slip inspections while you wait.
$89
Book
Signature
Diagnostics
Computer diagnostics for warning lights and faults.
from $110
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Online booking
Fixed-price menu
Courtesy car request
Service reminders
Reviews wall
Live SMS updates
Booking system
Book a service in 30 seconds courtesy car included at no charge.
SEO foundation
'Mechanic Newcastle', 'logbook service', 'pink slip near me' top 3 across the board.
Mobile optimisation
One-tap booking, tap to call and drop-off directions.
Customer journey
From stranger to regular.
1
Google search
2
See fixed prices
3
Book online
4
SMS updates during service
5
Pay online
6
Rebook next service
Before & after
The transformation.
Before
Beige template, no pricing, phone only booking.
After
Automotive Workshop
Drive away confident.
Book Now →
Transparent pricing, live booking, industry leading reviews.
Location
27 Industrial Dr, Newcastle NSW
Hours
Mon to Fri, 7am to 5pm
Phone
(02) 4700 2211
Vibe
Confident, straight talking, mechanical.
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