📖 Case study the thinking behind the redesign.← All demos
Case study Massage & Wellness
🌿
Serein Wellness Studio
Softly, slowly, home to your body.
Serein is a premium wellness studio built around ritual, quiet and long term client care.
#EEF3F0#B7D0C4#5D8578#1F2E2A
serein-wellness.com.au
Massage & Wellness
Softly, slowly, home to your body.
Book Now →
9:41••• 5G
Book a visit
Service
Remedial Massage
$130 / 60min
10
11
12
1
2
3
4
5
Confirm booking
SW
Palette
Typeface
Aa
Instrument Serif + Work Sans
5.0 · Google
The website
Editorial. Effortless. on brand.
https://serein-wellness.com.au
SSerein Wellness Studio
ServicesGalleryAboutBook
Book
Massage & Wellness
Softly, slowly, home to your body.
Therapeutic massage rituals that quiet the mind and release the body.
Book online
Our story
🌿 Editorial photography
Service
Remedial Massage
$130 / 60min
Service
Deep Tissue Ritual
$140 / 60min
Service
Aromatherapy Escape
$150 / 75min
82%
Online bookings
+45%
After-hours revenue
+70%
Rebook rate
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
🌿
Massage & Wellness
Softly, slowly, home to your body.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Deep Tissue Ritual
$140 / 60min
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
Their booking process required phone calls, losing clients outside business hours.
Our solution
A calming, botanical site with self-serve booking, therapist bios and gift certificates.
Design strategy
Sage green palette, serif display, generous negative space and slow fade animations.
Brand identity
Botanical greens, soft cream, and a hand drawn leaf mark.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#EEF3F0
Terracotta
#B7D0C4
Clay
#5D8578
Espresso
#1F2E2A
Typography
Instrument Serif + Work Sans
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Softly, slowly, home to your body."
Service cards
Every service, beautifully framed.
Signature
Remedial Massage
Targeted relief for tension, injury and posture.
$130 / 60min
Book
Signature
Deep Tissue Ritual
Firm, methodical work into chronic tension.
$140 / 60min
Book
Signature
Aromatherapy Escape
Warm oils, slow strokes and full body calm.
$150 / 75min
Book
Signature
Prenatal Massage
Safe, nurturing care for every trimester.
$145 / 60min
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Online booking
Therapist profiles
Gift certificates
Membership plans
Blog
Newsletter
Booking system
Choose therapist, service and time pay a deposit online in 45 seconds.
SEO foundation
'Massage Melbourne', 'remedial massage near me' and injury specific landing pages.
Mobile optimisation
One-thumb booking flow with Apple Pay / Google Pay for deposits.
Customer journey
From stranger to regular.
1
Google search
2
Read therapist bio
3
Book time slot
4
Pay deposit
5
Reminder email
6
Review + rebook
Before & after
The transformation.
Before
Phone-only booking, dated brand, no clear differentiation.
After
Massage & Wellness
Softly, slowly, home to your body.
Book Now →
Editorial wellness brand with silent, self-serve booking.
Location
18 Chapel St, Melbourne VIC
Hours
Mon to Sat, 10am to 8pm
Phone
(03) 9000 5678
Vibe
Botanical, grounding, spa like.
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