📖 Case study the thinking behind the redesign.← All demos
Case study Law Firm
⚖️
Sterling Legal
Clarity under pressure.
Sterling Legal is a boutique firm competing against big name Sydney practices.
#F5F3EE#C9B98C#1A2540#0B1120
sterling legal.com.au
Law Firm
Clarity under pressure.
Book Now →
9:41••• 5G
Book a visit
Service
Commercial Law
from $450/hr
10
11
12
1
2
3
4
5
Confirm booking
SL
Palette
Typeface
Aa
Libre Baskerville + IBM Plex
5.0 · Google
The website
Editorial. Effortless. on brand.
https://sterling legal.com.au
SSterling Legal
ServicesGalleryAboutBook
Book
Law Firm
Clarity under pressure.
Boutique legal counsel for founders, families and property owners.
Book online
Our story
⚖️ Editorial photography
Service
Commercial Law
from $450/hr
Service
Property Law
fixed fee
Service
Family Law
from $420/hr
+160%
Qualified leads
+12/wk
Fixed fee bookings
+38%
Avg. matter value
Mobile experience
Designed thumb first.
Most bookings happen on a phone. Every screen is thumb friendly, fast and calm.
9:41••• 5G
⚖️
Law Firm
Clarity under pressure.
Book Now
Editorial home
9:41••• 5G
Book your visit
Real-time availability
Selected service
Property Law
fixed fee
Choose a time
10:00
10:30
11:00
11:30
12:00
12:30
1:00
1:30
Confirm booking
SMS reminder 24h before
One-tap booking
9:41••• 5G
Gallery
Gallery in the pocket
The challenge
Their old site felt like a solo practice template and undercut their senior partner credibility.
Our solution
A quietly authoritative site built around fixed fee clarity and partner expertise.
Design strategy
Navy + gold, classic serif, generous whitespace and precise micro interactions.
Brand identity
Monogram wordmark, deep navy palette, considered photography.
Brand system
Colour, type & voice.
Colour system
The palette.
Blush
#F5F3EE
Terracotta
#C9B98C
Clay
#1A2540
Espresso
#0B1120
Typography
Libre Baskerville + IBM Plex
Display / Serif
Aa Bb Cc
Body / Sans
The quick brown fox jumps over the lazy dog. 0123456789
Tagline in use
"Clarity under pressure."
Service cards
Every service, beautifully framed.
Signature
Commercial Law
Contracts, structures and disputes for growing businesses.
from $450/hr
Book
Signature
Property Law
Buying, selling, leasing and everything in between.
fixed fee
Book
Signature
Family Law
Compassionate representation for separation and estate.
from $420/hr
Book
Signature
Fixed Fee Advice
One-hour strategy sessions with a senior partner.
$495
Book
Editorial gallery
A visual love letter.
Website features
Everything they need, nothing they don't.
Fixed fee bookings
Partner profiles
Case studies
Legal insights blog
Client portal
Secure enquiries
Booking system
Book a fixed fee strategy call online no phone tag.
SEO foundation
'Commercial lawyer Sydney', 'family lawyer', 'property settlement lawyer'.
Mobile optimisation
Secure enquiry form with document upload, biometric friendly.
Customer journey
From stranger to regular.
1
Referral or Google
2
Read partner bio
3
Book fixed fee call
4
Retainer agreement
5
Case work
6
Ongoing counsel
Before & after
The transformation.
Before
Template site indistinguishable from suburban firms.
After
Law Firm
Clarity under pressure.
Book Now →
Distinct boutique brand with senior partner enquiries every week.
Location
Level 22, 1 Martin Place, Sydney NSW
Hours
Mon to Fri, 8am to 6pm
Phone
(02) 8300 9900
Vibe
Trusted, precise, quietly authoritative.
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